Consumer's decision between private labels and national brands in a retailer's chain : a mixed multinomial logit application / Fabian BERGES in Revue Gestion 2000 (Cote P41), N° 3 (2009)
[article]
[article] Consumer's decision between private labels and national brands in a retailer's chain : a mixed multinomial logit application [texte imprimé] / Fabian BERGES, Auteur ; Daniel HASSAN, Auteur ; Sylvette MONIER-DILHAN, Auteur . - 2009 . - P. 41-57. Langues : Anglais (eng) in Revue Gestion 2000 (Cote P41) > N° 3 (2009) . - P. 41-57
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